bryan baker

Vice President, Analytics & Insights @ Fresh Tracks Canada; Procter & Gamble Alumni

A Brentwood lifer from '98-'03, Bryan graduated with Honours from the University of Waterloo Arts & Business Co-op program, where he specialized in International Trade and played Varsity tennis. His Co-op opportunities afforded him rewarding local and international work experiences in market research, project management, and technology.
 

He joined the world's #1 brand building and Fortune 50 company, Procter & Gamble (P&G), where he unlocked insights and guided strategy to grow several billion dollar brands in his seven year tenure. Throughout his 18 year career, he has led brand strategy, marketing, consumer insights, and innovation in Technology, Consumer Goods, Food & Beverage, Fashion, and Travel. He is a certified shopper psychology expert, coach, and mentor.

He is currently Vice President, Analytics & Insights department leader, and senior management member of Canada's leading personalized travel company, Fresh Tracks Canada. He unlocks insights that deliver superior customer experiences for once-in-a lifetime travel.

He is a strong advocate for and always happy to speak to the life and career advantages of:

• Co-op

• Travel

• Lessons learned

• Mentorship

• Healthy and full lifestyle